Official Brazil World Cup 2014 Wine Announced



The news is out… Brazilian winery Lidio Carraro has been chosen out of a tough competition from larger Brazilian wine rivals to be the official wines supplier for the FIFA 2014 World Cup in Brazil. The 5th generation-owned winery, based in the Serra Gaúcha region of southern Brazil, said that under the deal it will have to double production and significantly expand distribution. Lidio Carraro makes a range of still and sparkling wines from Cabernet Sauvignon, Merlot, Tempranillo, Tannat, Pinot Noir and Chardonnay.

Lidio Carraro will launch a new range under the name Faces, which will have exclusive rights to the official FIFA seal worldwide, and will be served at FIFA-organised events up to and including the World Cup. ‘We feel this is a huge responsibility,’ Patricia Carraro, marketing and export manager, told Decanter Magazine. ‘We hope to translate through these wines the diversity and the unique personality that Brazilian wines have.’ She described the 2014 World Cup as an ‘unmissable opportunity’ for Brazilian wine on the international stage.

Wines of Brazil are on a big campaign in the United States and worldwide to put their country’s wines on a pedestal. I remember when living in Brazil, buying local wines meant buying a cheap, sweet wine called Canção. What most people don’t imagine is that when European settlers arrived in Southern Brazil in the 1870’s some brought with them cuttings of vitis vinifera from the old world. So winemaking in Brazil is actually not that new to the country…

Plantings are found mainly in the Serra Gaúcha part of Rio Grande do Sul where the altitude and mountainous terrain are essential for viniculture in this region. With a latitude of thirty degrees south, if it weren’t for the cool night air from the altitude and mountains, it would be way too hot and muggy to properly grow Vitis Vinifera.

It seems as though Brazil’s famous cachaça caipirinha will have tough competition as well with all of this wine and wine drinking going on. We’ll just have to wait and see what people will choose to drink…

Categories: Wine Wisdom

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